Coexistence with Local Communities

Preservation of Regional Culture and Traditions

Reconstruction Support and Social Contribution Activities

Industry-Academia Collaboration & Educational Support

Basic Approach

The HIS Group believes that the development of its businesses goes hand in hand with global regions and the people who live there. By resolving social issues through our business activities, we contribute to the development of local communities and the promotion of mutual understanding, aiming for a sustainable society.

Co-creation with local communities

The sustainability of the "regions (destinations)" that form the foundation of the travel business is essential to the growth of the HIS Group. We are collaborating with local governments and partner companies to address regional issues such as overtourism and population decline. By discovering and rebranding regional appeal and disseminating it both domestically and internationally, we support the expansion of the vital exchange population and the self-sustained development of regional economies.

Specific Initiatives

・Overtourism countermeasures through planning new tours that attract visitors to regional cities for inbound travel
・Trial introduction of a new tourism experience, "Green Slow Mobility," in Atami City
・Conclusion of partnership agreements with various regions around the world (1 region in FY2025)
・ Conclusion of comprehensive partnership and personnel secondment agreements with local governments (6 local
governments in FY2025)
・Activities as a designated manager of public facilities (2 facilities in FY2025)
・Capital and business alliance with "Satoyume," a company that produces regional revitalization
・Implementation of study tours in collaboration with regional NPO groups, etc.

Study Tour

A journey to face social issues through interaction between people (volunteer, internship, etc.)

HIS works on study tours in collaboration with NGOs, NPOs, and local governments, with the aim of promoting mutual understanding through exchange and working together to realize a sustainable society. In particular, we have been conducting study tours to interact with Cambodian children since 2010. Cambodia was affected by the Pol Pot regime, and even today, it lacks educational personnel and school facilities, making it difficult to secure enough class time for each child, forcing them to teach in two shifts. Another major issue is the widening educational gap between urban and rural areas. In order to resolve this situation, in the spring of 2017, we collaborated with the NPO HERO to build a public elementary school where children can attend free of charge. Since then, we have been involved in the construction of a total of five elementary schools, as well as playground equipment and libraries within the schools, and many customers from Japan have participated in these construction projects as tours. Even after the project is completed, we continue to conduct study tours to visit the school. Through extracurricular classes, the tour not only provides an opportunity for Cambodian children to learn, but also provides an opportunity for tour participants to interact across borders and cultures. We will continue to promote mutual understanding among people around the world and propose sustainable travel that leads to world peace.

HIS Study Tour Desk Scholl Trip・Study Trip Sustainability Promotion Desk

Preservation of Regional Culture and Traditions

A region's unique culture is an irreplaceable tourism resource. HIS redefines this appeal through its business activities and will provide it as high-added-value experiences to domestic and international customers. By creating opportunities to engage with culture through unique content, we support the inheritance of culture while generating economic value.

Scene from the Chamorro Culture Inheritance Event

Specific Initiatives

・Operation of utilization projects for facilities such as the National Theatre with the Japan Arts Council
・ Implementation of the Chamorro culture inheritance event "Guam Summer Experience Kingdom" (2,250 customers participated in FY2025) (Guam)
・Operation of concept shops that promote Japanese food and culture (5 stores in Europe) *1
・ Operation of a Maya embroidery and women's support project and improvement of educational environments for the Maya minority (Mexico) *2
・Planning of gastronomy tours introducing local city gourmet food in South Korea (South Korea) *3

*1 Received the Encouragement Award in the Co-creation Category at the 2nd JATA (Japan Association of Travel Agents) SDGs Awards (2024)
*2 Finalist in the 8th Japan Tourism Awards (2024)
*3 Received the Japan Association of Travel Agents Award at the 2024 "30 Best Korean Gourmet Dishes" Product Contest (2024)

Reconstruction Support and Social Contribution Activities

For the HIS Group, a society where people can live in peace and security is a prerequisite for our business activities. In response to disasters and community issues occurring both domestically and internationally, our Group utilizes its global network to provide support tailored to local needs.

Specific Initiatives

・Donation to the Noto Peninsula Earthquake reconstruction through holding a Sky Lantern Charity Event (263,000 yen in FY2025)
・Kumamoto Region Support Project (Hitoyoshi/Kuma Reconstruction Support) (Kyushu Sanko Group)
・Donation to the Nagasaki Children's Cafeteria Network (1 million yen in FY2025 by Cross E Holdings Co., Ltd.)
・Donation to the Waikiki Aquarium through holding the Hawaii LeaLea Charity Run (370 participants, approx. 20,000 USD) (Hawaii) *4
・ Donation to a Canadian pediatric medical institution through holding a Charity Golf Event (Cumulative total of approx. 3 million CAD) (Canada)
・Participation in the City of Honolulu's volunteer program "Adopt-A-Block" (Hawaii)
・Participation in the Chuo Ward Street Clean Day (HS Insurance Co., Ltd.)
・Support project for the impoverished through purchasing Fijian handicrafts (Fiji)
・Volunteers Delivering Reused Wheelchairs to the World Through a Partnership Between the Japan Social Welfare Kosaikai and Travelers *5

*4 Winner of the Special Award in the Environment Category at the 4th JATA (Japan Association of Travel Agents) SDGs Awards (2026)
*5 Winner of the Excellence Award in the Socioeconomic Category at the 4th JATA (Japan Association of Travel Agents) SDGs Awards (2026)

Industry-Academia Collaboration & Educational Support

In a rapidly changing society, developing human resources who will open up the future is an important social issue. HIS collaborates with educational institutions to provide practical learning programs incorporating inquiry-based and active learning that go beyond simple school trips, as well as career education such as internships. By creating opportunities to engage with real-world issues, we contribute to developing next-generation leaders with a global perspective and nurturing the workforce for a sustainable tourism industry.

Scene from a lecture at Kyushu Sangyo
University

Specific Initiatives

・ Providing programs that incorporate inquiry-based and active learning into educational institutions, such as industry-academia collaboration initiatives through "Travel Business Seminars" with Kyushu Sangyo University
・ Accepting company visits and internships from students, and providing guest lectures
・ Holding joint events with the Manga Department of Kumamoto Prefectural Takamori High School (Kyushu Sanko Group)
・ Implementing the "Sagara Village Tea Education Guest Lecture" for elementary school students (Kyushu Sanko Retail Co., Ltd.)
・ Donation to the Nagasaki Prefecture Industrial Human Resource Development Scholarship Repayment Assist Project (1 million yen in FY2025 by Cross E Holdings Co., Ltd.)
・ Participation in educational support for children through the disposal of corporate PCs (HS Insurance Co., Ltd.)
・ Implementation of the Online Job Visit Program (2 sessions total in FY2025)
・ Creating a place of learning to support the future of Maasai children (Kenya)

Industry-University Collaboration

For the students who will lead the next generation, the HIS Group provides opportunities for students to deepen their interest in travel and the world by visiting companies in Japan and overseas, accepting interns, dispatching lecturers to classes, and jointly planning endowed courses and tours.
We are creating opportunities for students to deepen their interest in the world and the appeal of travel.
Through collaboration, we will also generate innovation and create new businesses that will lead to the promotion of SDGs and the resolution of regional issues.