Our Mexican subsidiary started the Maya Embroidery Project in 2020 to support the livelihood of the descendants of the Mayan people of Mexico's Yucatan Peninsula who were forced into hardship when the coronavirus pandemic cut off tourism revenue. This project was launched jointly with the Asociacion Pro-Dignificacion de la Mujer Maya A.C. (Association for the Dignification of Mayan Women), a government-certified non-profit which was been providing support for Mayan villages locally for the past 12 years, and we were able to start the project through crowdfunding thanks to the support of many people in Japan.
Traditional Mayan embroidery is a beautiful embroidery that is characterized by the unique sensibility and colorful use of colors of the Maya people, who live in coexistence with nature. In this project, we are developing products with original Maya embroidery, launching the Maya village original brand "COCOMAYA", and opening an e-commerce site "Maya Mexico" to sell them. In addition to Mayan embroidery products, we also sell a selection of sustainable products made in Mexico that are considerate of nature and the environment. 
Currently, we provide Mayan embroidered handkerchiefs as a special gift on HIS tours of the Yucatan Peninsula in Mexico, offering sustainable travel which allows travelers to lend their support by participating in the tour. In the future, we aim to establish workshops which will provide employment opportunities for Mayan women, increasing the women's social status and improve their livelihood through higher wages, and promote children's education and hygiene.