Aiming for tourism development in Mino City, Gifu that will please the local community
Aiming for tourism development in Mino City, Gifu that will please the local community
Mino City is located in the center of Gifu, surrounded by the clear streams of the Nagara River and Itadori River, as well as mountains rich in nature. It is famous for its townscape that retains the atmosphere of the Edo period and for its handmade Japanese paper technique, "Hon Mino Paper", which has been registered as a UNESCO Intangible Cultural Heritage. From 2021, HIS staff will be seconded here as regional cooperation managers and will be working to create demand for domestic travel and improve the system for accepting foreign tourists visiting Japan.
Regional Partnership Manager Masaki Takahashi (HIS Chubu Division)
The city of Mino is an enchanting area where rich natural beauty and old-fashioned neighborhoods coexist with the everyday lives of residents. In the year I arrived here, I worked on developing experience-type bus tours of local sake breweries, and a multi-lingual digital tourism map app for Mino. During the tourism development process, I felt the lack of videos and images that communicate the appeal of Mino was a problem, so as a solution, we planned and held joint photo shoots with an aerial drone photography tournament and professional photographers. At the seasonal aerial drone photography tournament, I was able to appreciate the beauty of Mino from a different perspective, and we shared the videos on YouTube and at tourism expos, etc., enabling us to share the beauty of the area with a wider audience. We received praise from locals who said, "Looking at Mino from a new perspective let me see the beauty of the community in a new light." We also held a photo session to coincide with the Akari Art Exhibition featuring fantastic glowing artwork made from Mino washi paper with a backdrop of streets that preserve the historic feel of the Edo period. The photos taken were circulated on social media, and contributed greatly to Mino's public relations. We want to continue emphasizing communication with the community, and aspire to develop sustainable tourism that will make both visitors and local residents happy.
The city of Mino is an enchanting area where rich natural beauty and old-fashioned neighborhoods coexist with the everyday lives of residents. In the year I arrived here, I worked on developing experience-type bus tours of local sake breweries, and a multi-lingual digital tourism map app for Mino. During the tourism development process, I felt the lack of videos and images that communicate the appeal of Mino was a problem, so as a solution, we planned and held joint photo shoots with an aerial drone photography tournament and professional photographers. At the seasonal aerial drone photography tournament, I was able to appreciate the beauty of Mino from a different perspective, and we shared the videos on YouTube and at tourism expos, etc., enabling us to share the beauty of the area with a wider audience. We received praise from locals who said, "Looking at Mino from a new perspective let me see the beauty of the community in a new light." We also held a photo session to coincide with the Akari Art Exhibition featuring fantastic glowing artwork made from Mino washi paper with a backdrop of streets that preserve the historic feel of the Edo period. The photos taken were circulated on social media, and contributed greatly to Mino's public relations. We want to continue emphasizing communication with the community, and aspire to develop sustainable tourism that will make both visitors and local residents happy.
