Malama Hawaii

In September 2022, we signed a Memorandum of Understanding (MOU) for partnership and cooperation with the Japanese branch of the Hawaii Tourism Authority (Location: Chiyoda ward, Tokyo, Director: Mitsue Varley) to promote responsible tourism "Mālama Hawai'i". In addition to this, HIS has announced the "Hawaii State Tourism Board's Officially Licensed Marama Hawaii Tour", a regenerative tourism experience connecting Japan and Hawaii, to promote regenerative tourism as a leader in the tourism industry and for a better future for Hawaii.

Hawaii, which attracts many tourists from around the world, is home to many endangered natural and biological species, as well as a community that values its land and its historic culture. In a place where tourism is a key industry, Hawaii is one of the most active places in the world in the area of responsible tourism. Under the slogan "Malama Hawaii," which means "compassion" in Hawaiian, Hawaii is promoting the importance of preserving the natural environment, and its traditions and culture visitors as well.
HIS has been reflecting on the responsibilities and roles of local communities (residents), tourist, and tourism professionals, with the endorsement and support of the Hawaii Tourism Authority. This has primarily focused on preserving and strengthening the Hawaii brand while protecting its natural environment, cultural heritage, and rich communities, whilst at the same time continuing to support Hawaii's economy through its key industry, tourism. With the goal of building a sustainable society, we will work together to promote the following "10 Initiatives" to enhance tourist and community satisfaction and promote sustainable travel to Hawaii for the future, by promoting regenerative tourism that will ultimately lead to a better future for Hawaii.

HIS' 10 Initiatives
1. Introduce and operate an employee education program to promote sustainable travel to Hawaii for the future.
2. To promote sustainable travel to Hawaii, all company-owned stores are aiming to be certified as satellite offices by the Hawaii Tourism Authority.
3. Introduce and sell "Made in Hawaii" products by connecting Japanese travelers with Hawaiian producers.
4. Host or co-host Hawaii events in Japan to foster the "Malama Hawaii" movement that connects Japan and Hawaii.
5. Distribute "Malama Hawaii" information in both Japan and Hawaii through various means, including stores, websites, social media, and pamphlets.
6. Increase the satisfaction level of all travelers, including individual tourists, by providing revitalizing tourism products.
7. Plan and sell "Hawaii State Tourism Board's Officially Licensed Marama Hawaiian Tours", that offer regenerative tourism experiences.
8. Provide and pursue safe and secure services beyond the scope of the travel industry.
9. Support and plan sales for Hawaii's conservation and cultural preservation efforts.
10. Connect travelers and local communities, to increase mutual satisfaction and give back to the community.

Genki Ala Wai Project

The Genki Ala Wai Project has been kicked off with the aim of restoring the Ala Wai Canal, which runs as if it is separating Ala Moana and Waikiki,to its former beauty. The objective is to clean the river and the nature around it using Genki Balls, which are clusters of good bacteria called Effective Microorganisms (EM) developed at the University of the Ryukyus in Okinawa Prefecture, in order to “make the Ala Wai Canal swimmable within seven years!”
At HIS, we offer you the chance to create your own Genki Balls and throw them into Ala Wai Canal during your stay in Hawaii.

  • Genki Balls making scenery
    Genki Balls making scenery
  • Genki Balls thrown into the canal
    Genki Balls thrown into the canal
  • Genki-Alawai-project
  • Alawai Canal
    Alawai Canal